Ministry Internal Affairs
Case
Detailed
Case
- ▪ Industry / Branch
- Government · Police
- ▪ Role
- UX · UI Design
- ▪ Services
- Concept · Consulting · Analysis · Research · UX Design · UI Design · Web Design · Prototyping · Development · Usability · Project Management
Challenge
- ▪ Client
- The Ministry of the Interior and Kingdom Relations, overseeing the Police Top Divers project, a sustainable anchor of diversity within the Dutch Police. The initiative required a digital platform that reflected its mission of inclusivity and professional excellence.
- ▪ Challenge
- At the Ministry's request, the never-finished website was evaluated. Thorough audience research revealed a critical diagnosis:
- outdated, fragmented across standalone pages, and lacking coherent structure or intuitive navigation. The digital home for this vital diversity initiative was failing its purpose.
Role
- ▪ Role summary
- As the UX · UI Designer engaged by the Ministry, I led research, strategy, design - from evaluation to full product delivery. Collaborating with agency Barlock on initial visuals, I drove design refinement, UX architecture and execution.
Research
- ▪ Comprehensive evaluation
- A deep audit of the site architecture confirmed that content was scattered across disconnected pages, making it nearly impossible for users, police personnel or the public, to find relevant program information.
- ▪ Understanding the audience
- The audience, internal police stakeholders, diverse recruits and government officials - shared a common frustration:
- the website was illogical to navigate and obscured the program's scope and impact. - ▪ The goal
-
- - Redesign the website with a clear, logical navigation structure
- - Consolidate standalone pages into a cohesive, intuitive information architecture
- - Deliver a user-friendly custom CMS, free of unnecessary complexity, empowering the Ministry to maintain content effortlessly
Target
- ▪ The struggle
- Users were lost in a digital labyrinth, forced to guess the right page from an unstructured menu just to find basic program details. The fragmented experience undermined credibility and discouraged engagement.
- ▪ The expectation
- Government stakeholders and the public expect clarity, transparency, and ease of access. A police diversity initiative deserved a digital presence that was welcoming, professional and logically organized to communicate its value.
Persona
- ▪ The Program Officer
-
- Role: Ministry Staff or Police Diversity Coordinator
- Goal: Easily update content and share program successes without technical hurdles
- Pain Point: An outdated, fragmented site that is difficult to manage and reflects poorly on the program
- ▪ The Prospective Candidate
-
- Role: Individual from a diverse background considering a police career
- Goal: Understand the support and opportunities available through Top Divers
- Pain Point: Inability to find clear, structured information; a confusing site that suggests disorganization
- ▪ The Journalist
-
- Role: Investigative Reporter or News Correspondent covering government and social affairs
- Goal: Quickly locate accurate statistics, official statements, and program background on diversity efforts within the police and Ministry.
- Pain Point: Disorganized, outdated information that requires piecing together from multiple sources, slowing down reporting and increasing the risk of inaccuracy.
- Quote: "I need facts, fast. If I can't find them on the official site, the story becomes about the lack of transparency."
Features
- ▪ Proposal
- Based on the research, I suggested a full redesign. The new layout organized the content into clear, themed sections with easy-to-follow navigation. The goal was to help all users find information easily.
- ▪ Collaboration
- The project began with a graphic design agency that provided initial ideas and sketches. I then adapted these ideas to real-world situations and the needs of the Police project, adding and removing features as necessary, transforming the designs into a functional digital product, including the development of a custom, user-friendly CMS.
- ▪ Lean CMS
- I conceptualized, designed, and led the development of a custom Content Management System with a clear philosophy: keep it as simple as possible, user-friendly, and free of unnecessary features. The interface was streamlined to include only essential controls, allowing Ministry of Internal Affairs staff to easily update text, images, and news without navigating complex menus or risking the integrity of the design.
Validation
- ▪ Prototyping
- I created interactive prototypes to test the proposed navigation and page layout. These were shared with Ministry stakeholders to ensure the new structure made sense and that key information could be accessed with minimal clicks.
- ▪ User acceptance
- The custom CMS was validated directly with the intended users at the Ministry. Feedback confirmed that the simplified, purpose-built interface significantly lowered the barrier to content management, enabling the team to keep the site fresh and relevant without external help.
Final
- ▪ The renewed platform
- The new Police Top Divers website is a model of clarity and structure. The never-finished & outdated, fragmented pages have been replaced by a cohesive, intuitive navigation system that guides users effortlessly to the information they need. The visual identity, developed in partnership with a graphic design agency, communicates professionalism and inclusivity, while the new information architecture, navigation, and custom CMS ensure the platform remains a sustainable asset for the Ministry.
Design
- ▪ Information Architecture
- A complete restructuring of content, moving from a disconnected collection of pages to a logical, user-centric hierarchy.
- ▪ Custom CMS
- Purpose-built to be lean and user-friendly, empowering non-technical government staff to manage the site autonomously.
Results
- ▪ Impact
- The Ministry of the Interior and Kingdom Relations now operates a digital platform that truly supports the Police Top Divers initiative. The clear structure and intuitive CMS have transformed the website from an outdated burden into a valuable communication and recruitment tool.
- ▪ Key takeaways
-
- - Structure is accessibility: In government communications, a logical navigation structure is as critical as the content itself.
- - Collaboration amplifies value: Partnering with a design agency for visuals while leading UX and technical execution delivers a cohesive, high-quality result.
- - Simplicity empowers: A CMS devoid of unnecessary features is the most sustainable tool for government teams with limited technical resources.
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